A label is a piece of paper, plastic film, cloth, metal, or other material affixed to a container or object and on which information or symbols regarding the product or item are written or printed. Labeling can also refer to information printed directly on a container or object.

The brand logo and product name is an inevitable part of any label .

Label validation simply means verification of all the contents printed/ written on the label.

The message of the product is communicated from the manufacturer to the consumer through label validation. It ensures that Vendors and Customers are kept in the loop. For customers, it simplifies the message or intend of the product used. It also serves as a standard format that ensures consistency.

The label Validation process helps brand owners develop and maintain their brand image. Comparing things by the label can assist a customer in selecting the best product as per the customer’s need.

Label Validation can encourage businesses to manufacture healthier products and leverage their potential health benefits as a competitive advantage, alongside price, flavor, and packaging convenience.

Aside from all of these advantages, label validation is a legal obligation for all importers. It aids in comprehending the nature of food in various places. Label validation helps an importer and the customers to understand the nature/ type of food in different regions.